企业培训资讯_企业培训干货

当前位置:首页 > 核心课程 > 常见问题

亚博体彩app_comScore Becomes the First Company to Receive ABC Certificat

发布时间:2021-10-09    来源:亚博体彩31766

本文摘要:LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.

亚博体彩app

LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.
本文关键词:亚博体彩app

本文来源:亚博体彩app-www.its-my-blog.com

分享到:
相关推荐MORE+
10-20 中超-韦世豪世界波巴坎布破门 国安2-1苏宁迎首胜-亚博体彩app

本文摘要: 中超-韦世豪欧洲杯决赛巴坎布任意球 国安2-1苏宁易购迎首胜_新闻专题频道栏目_全球体育网 全球体育主页 添加收藏 帮助管理中心 通知公告 热门标签 手机安卓版 全球体育手机客户端 沦落权

10-20 亚博体彩app-足协又开始瞎折腾了!球迷:国足不应该再次成为足协的试验田

本文摘要: 中国足球协会又刚开始瞎搞了!球迷:国足不理应再一次沦为中国足球协会的实验田_新闻专题频道栏目_全球体育网 全球体育主页 添加收藏 帮助管理中心 通知公告 热门标签 手机安卓版 全球体育手机

10-20 国足官方公布23人大名单:艾克森11号 遗憾徐新落选|亚博体彩app

本文摘要: 国脚官方发布23人名册:艾克森11号 心寒徐新败北_新闻专题频道栏目_全球体育网 全球体育主页 添加收藏 帮助管理中心 通知公告 热门标签 手机安卓版 全球体育手机客户端 沦落权威专家 特

10-20 亚博体彩app-通化市邮政局推进易制爆危化品和寄递物流专项整治行动

本文摘要:为确保公共安全、社会平稳和人民群众生命财产安全性,近日,吉林省通化市邮政管理局牵头市综治办、公安局、交通局等部门在全市范围内的组织积极开展易制轰危化品和寄递物流专项整治行动。为确保公共安全、

2016腾讯渠道合作伙伴大会 共创数字化3.0时代营销新模式 在营销的风口上,众引传播做无边界的先行者_亚博体彩app
热门文章
2016腾讯渠道合作伙伴大会 共创数字化3.0时代营销新模式
在营销的风口上,众引传播做无边界的先行者_亚博体彩app
仙游辉煌仙艺国礼红木屏风亮相厦门金砖会议
亚博体彩app:创新前行 ——竞立媒体(MediaCom)助力GSK消费保健品联手阿里巴巴玩转全域营销
亚博体彩app-以变应变,赢得下一个温暖的春天
蔡徐坤1亿转发量的推手被查,流量造假该凉凉了_亚博体彩app
亚博体彩app|爱奇艺王湘君:消费分级时代,内容与多元价值观营销赋能品牌新增长
亚博体彩app:自然堂成入围戛纳国际创意节金狮奖首家中国美妆品牌
万达传媒亮相艾菲奖50周年盛典
亚博体彩app|民生信用卡品牌文化战略方舟扬帆起航
亚博体彩app|“铿锵玫瑰”浦玮被“萌帅”徐浩坑惨 广东卫视《足球火》4月28日战火点燃
亚博体彩app_新零售时代,淘屏开辟电梯广告新局面
亚博体彩app|达达-京东到家斩获艾奇奖金奖,全链路营销助推新品销量增长4000%
亚博体彩app|【活动资讯】培养三创人才,第十六届大广节完美收官
亚博体彩app_腾讯智汇推:鱼与熊掌可兼得 品效合一非难事
客户案例
×